Just showing Pixel’s images wouldn’t be enough to claim our superiority against an iconic, beloved brand like Apple. So we worked with 72 and Sunny to create a campaign that shows the difference between shooting on their phone and shooting on our phone. Each execution became its own low light photo shootout between the latest iPhone and the Pixel 3. Same low light. Same shot. No editing. They were then placed side by side in iconic, high profile placements in urban areas known for their vibrant nightlife. In the end, the results spoke for themselves.