We had this really cool idea. That we pitched to about five different clients in one form or another. And it never got done. And we’d kind of forgotten about it. When Scott Brown, a brilliant art director/ACD at Chiat came up with a typically brilliant way to spin it where it could work for a Nissan thing he was working on. Specifically Nissan’s annual sponsorship of the Heisman trophy and the “chase” for the trophy that takes place every year.