PInterest has long been known as a great upper funnel solution for advertisers. However, with the launch of our new performance products, Pinterest is delivering powerful lower funnel results: increasing traffic, boosting conversions and making visibility into campaign measurement much clearer.
In order to tell the story of Pinterest’s high performance in the lower funnel, we went all in on high performance, high action mini films designed to turn heads for performance marketers by literally speaking their language - clicks, conversions and funnels oh my! Early on in the process, we decided to use the old school technique of rear projection to achieve a cinematic, campy action feel for the films. Wardrobe and makeup had to telegraph the decades instantly but with a modern twist . Think high action, but high style, too — in a way that only Pinterest can.
Credits:
Creative: Pinterest House Of Creative:
VP, Global Creative: Xanthe Wells
Group Creative Director: Becca Morton
Group Creative Director: Nicole Michels McDonaugh
Lead Art Director: Mónica Hernández
Head of Creative Production: Blythe Barger
Executive Producer: Jill Silberstein
Production Company: Anonymous Content
Director: Tim Godsall
Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Music: New Math
Graphics: Title Designer: Kurt Volk