To launch Motion Sense, the latest Pixel feature, we collaborated with our friends at YouTube music and Beyoncé’s director, Jake Nava to create a music video that showcased some of YTM’s new artists.
For our LatinX market, we staged a live stunt in Vegas. Despite being one of the highest streamed Reggaeton artist and winner of last year’s Best New Artist, Karol G did not receive any nominations for her new album. We teamed up with her to hijack the biggest stage outside of the Latin Grammys - and gave both her and Pixel 4 a platform to challenge and stand out. And while Karol G boycotted the event, she was still very much a part of the show.
And in anticipation of the Latin Grammy Awards, PAPER and Google Pixel teamed up to create an epic party in Las Vegas hosted by Karol G to celebrate the launch of the Google Pixel 4 and PAPER's digital cover featuring the Colombian urbano superstar.